Email and SMS Marketing
Email and SMS marketing is the practice of sending offers, updates, and reminders directly to customers who have given permission to hear from you.
KASH Software helps businesses set up the right platform, grow their subscriber list, create and send campaigns, and build automated flows such as welcome, birthday, win-back, and post-purchase messages that keep customers engaged and coming back.
What is Email and SMS Marketing and Why Does Your Business Need It?
Email and SMS marketing help businesses communicate directly with customers through targeted emails and text messages. They can be used to share special offers, announce new products, confirm bookings, recover abandoned carts, and encourage repeat business.
Unlike social media, where posts may only reach a percentage of followers, email and SMS allow businesses to contact people who have already shown interest in their products or services. SMS is ideal for timely messages, while email provides more space for promotions, updates, and customer education.
For businesses, these channels help build customer loyalty, increase repeat sales, and keep your brand front of mind. They are especially useful for retail, ecommerce, hospitality, health, beauty, and service-based businesses that rely on bookings, promotions, and returning customers. When used together, email and SMS marketing provide a cost-effective way to generate measurable results from your existing customer database.
Every other channel is rented. Your list is owned.
Search rankings shift, ad costs rise, and social reach is controlled by algorithms. A customer who has given you their email address or mobile number is an audience you can reach directly without relying on another platform.
For retail, hospitality, and service businesses, the customers you already have can be a valuable source of growth. Email and SMS give you a direct way to stay connected with them: a midweek offer, an event invitation, a birthday message, or a reminder for someone who has not returned recently.
SMS is ideal for quick, timely messages, while email gives you more space to share offers, updates, and useful content. Used together and consistently, email and SMS can help fill quiet periods, encourage repeat business, and generate more value from your existing customer base.
Three levels, one simple monthly fee
Every package includes platform setup, branded templates, list growth assets, campaign copywriting and design, scheduling, and a plain English monthly report. Software and message credits are charged at cost, with no markup.
Connect
Single location, getting started
- 2 email campaigns per month
- 1 SMS campaign per month
- 2 automated flows built and running
- Signup assets: QR codes, website and social
- Monthly results summary
MOST POPULAR
Grow
Multi location or busy calendar
- 4 email campaigns per month
- 2 SMS campaigns per month
- 4 automated flows built and running
- Segmentation by location and behaviour
- Monthly report plus a review call
Loyalty
High volume, retention led
- 8 email campaigns per month
- 4 SMS campaigns per month
- 6+ automated flows across the full lifecycle
- VIP program and loyalty segment build
- Monthly report plus a strategy call
Need an extra campaign for a one off event, a public holiday or a new menu launch? Additional campaigns can be added to any package at any time. Ask us for the current rate card.
The messages that send themselves
Flows are triggered by what a customer does, not by a date on a calendar. Built once, they keep working indefinitely.
01
Welcome
02
Birthday
An SMS a week before their birthday. For hospitality it is the single highest converting message you can send.
03
Win back
No visit or purchase in sixty days triggers a we miss you offer before that customer is gone for good.
04
Review request
A short prompt a few days after a visit, feeding straight into your Google rating and local search visibility.
And more
Abandoned cart and browse recovery, post purchase follow ups, replenishment reminders, appointment and booking confirmations, VIP and loyalty tiers, seasonal reactivation, referral prompts and event RSVPs. If a customer action should trigger a message, we can build it.
Need an extra campaign for a one off event, a public holiday or a new menu launch? Additional campaigns can be added to any package at any time. Ask us for the current rate card.
Start now and your first campaign goes out before your next quiet week
Every week you wait is another table, booking or sale that walks out the door and never hears from you again. We move fast.
STEP 01
Strategy session
We map your year: events, seasonal peaks, quiet periods and the offers worth promoting.
STEP 02
Build
Platform setup, domain authentication, branded templates, signup points and your first automated flows.
STEP 03
Grow the list
QR codes in venue, website capture and social signup, all with consent logged correctly from day one.
STEP 04
Send and report
Campaigns go out on schedule and you get a plain English monthly report on list growth and results.
Built for businesses with returning customers
Restaurants, cafés and venues
Fill midweek tables, promote events and functions, and turn a first visit into a habit. Birthday and win back flows do the heavy lifting.
Retail and eCommerce
Abandoned cart, post purchase and replenishment flows, plus campaign sends timed around your promotional calendar.
Health, beauty and services
Appointment reminders, rebooking prompts and reactivation for clients who have drifted away.
Trades and local services
Seasonal service reminders, past customer reactivation and review requests that build your local search presence.
Email and SMS make the rest of your marketing work harder
Paid ads and search bring new people in. Email and SMS make sure they come back. Every customer your other channels win becomes a subscriber you can reach again for free, which lifts the return on everything else you spend.
SEO
Get found by customers searching for you
Google Ads
Capture demand the moment it appears
Meta Ads
Reach new audiences on Facebook and Instagram
Social Media
Keep your brand visible between campaigns
You see exactly what it is doing
Email and SMS marketing, answered
What is email and SMS marketing?
How much does email and SMS marketing cost in Australia?
Is SMS marketing legal in Australia?
How long before we see results?
Do we own the subscriber list?
Which platform do you use?
Can you run this alongside our existing marketing?
Ready to talk to the customers you already have?
Book a free strategy call and we will map out what email and SMS could do for your business, with no obligation.
